Are we against discounts? Not at all

It’s not a moment to judge. It's a moment to make a decision, and it's not so much about who is making a discount and who isn't, it is more about who you are buying from. It is about taking a minute to reflect if the choices you're taking will make you happier and you feel identified with who you are supporting.

When you buy from small, ethical brands, that are aligned with your values, you're contributing to that cause at a much bigger scale than when you buy from a giant.

If you feel like coming back after Black Friday because now you’re in the mood for discount shopping, please do so. But we can’t afford to make Black Friday.

Are we against discounts? Not at all

It’s not a moment to judge. It's a moment to make a decision, and it's not so much about who is making a discount and who isn't, it is more about who you are buying from. It is about taking a minute to reflect if the choices you're taking will make you happier and you feel identified with who you are supporting.

When you buy from small, ethical brands, that are aligned with your values, you're contributing to that cause at a much bigger scale than when you buy from a giant.

If you feel like coming back after Black Friday because now you’re in the mood for discount shopping, please do so. But we can’t afford to make Black Friday.

When you buy from us in Pre-Order and you trust our brand, you become one of the most important things to us: our community, our family. It just wouldn't feel right to give you one price  today and the next day change it.

It would feel like there is room for a discount, when there really isn't. We handcraft everything in Spain at luxury-level ateliers and bring our shoes directly to you with no intermediaries, at the best possible price, all year long.

We don't want to hurry you when buying a pair from us: we know it's an investment and often it needs some extra thought!

But this is just our own approach to these dates and how we believe we must position ourselves.

When you buy from us in Pre-Order and you trust our brand, you become one of the most important things to us: our community, our family. It just wouldn't feel right to give you one price  today and the next day change it.

It would feel like there is room for a discount, when there really isn't. We handcraft everything in Spain at luxury-level ateliers and bring our shoes directly to you with no intermediaries, at the best possible price, all year long.

We don't want to hurry you when buying a pair from us: we know it's an investment and often it needs some extra thought!

But this is just our own approach to these dates and how we believe we must position ourselves.